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Why Strategic Planning Fails—and What Associations Must Do Instead
"Strategic thinking is not about being right; it's about being effective in an unknowable future." — Julia Sloan, Author ofLearning to...

michael Butera
22 minutes ago2 min read


Behaving for the Future: Embracing New Power in Association Leadership
The nature of power is changing. In New Power , authors Jeremy Heimans and Henry Timms argue that old power is like a currency—held by...

michael Butera
Jun 293 min read


Is "Breaking" – Broke?
Rethinking Our Addiction to Urgency and Crisis Culture Have you ever noticed how many times a day you're interrupted by a push...

michael Butera
Jun 242 min read


Honoring Freedom: Why Associations Should Celebrate Juneteenth
Introduction: Juneteenth—celebrated each year on June 19—marks the day in 1865 when the last enslaved African Americans in Galveston,...

michael Butera
Jun 162 min read


Stability in an Unstable World: Why Associations and Government Must Support Research and Higher Education
In today’s BANI world— Brittle , Anxious , Nonlinear , and Incomprehensible —change is relentless, systems fracture unexpectedly, and...

michael Butera
Jun 92 min read


When Process Becomes the Problem – Rethinking Association Structures for a New Era
In Abundance , Peter Diamandis and Steven Kotler make a provocative point: many of today’s most persistent challenges stem not from...

michael Butera
Jun 23 min read


Remember Memorial Day 2025
Remember Memorial Day 2025 A Time to Reflect, Honor, and Serve On this Memorial Day, we pause to honor and remember the brave men and...

michael Butera
May 261 min read


Why Wait for the Fire? Breaking Associations’ Habit of Crisis-Driven Change
Why do so many associations wait until a crisis hits before making the very changes they’ve known for years they needed to make? It’s a...

michael Butera
May 194 min read


Standing for What’s Right: Why Associations Must Lead on DEIA—Now More Than Ever
In recent years, Diversity, Equity, Inclusion, and Accessibility (DEIA) efforts have faced a growing wave of opposition. Some federal and...

michael Butera
May 133 min read


Designing a Future-Focused Association Board Agenda
Creating an effective Board agenda is one of the most powerful ways to cultivate your association’s strategic, foresight-driven culture....

michael Butera
May 82 min read


From Fix to Friction – When Association Solutions Become Tomorrow’s Problems
In association leadership, every solution is a small victory—until it becomes the next challenge. Strategic leaders are wired to solve...

michael Butera
Apr 292 min read


From Baton to Boardroom – What Conducting Taught Me About Leading Associations
I began my professional journey with a dream: to become a symphony orchestra conductor. I studied, practiced, and trained—learning to...

michael Butera
Apr 213 min read


From Members to Movements – Reimagining Associations in a Distracted, Disrupted World
Word Count 615 – 4 Minute Read Association leaders today are caught in a pincer movement of pressure. Internally, dysfunctional...

michael Butera
Apr 143 min read


The Association Board as an Ecosystem-Thriving Through Foresight and Adaptation
Nature offers a powerful metaphor for understanding the role of an association’s Board of Directors. Like an ecosystem, a board must...

michael Butera
Apr 72 min read


"Living Association Values in a Time of Disruption."
How purpose-driven organizations can stay true to their mission when the world shifts beneath them. In times of disruption, whether...

michael Butera
Mar 312 min read


Holding the Line: Fighting for Association Values in Times of Great Disruption
Introduction Disruptive times test the resilience of every association. Economic downturns, political shifts, social upheavals, and...

michael Butera
Mar 243 min read


Navigating the Shift in Federal Grants
What to Do as Federal Grants Dry Up Under the New US Federal Administration In recent years, federal funding has undergone significant...

michael Butera
Mar 243 min read


Navigating Economic Uncertainty: Short- and Long-Term Strategies for Associations Facing a Potential 2025 Recession
Thinking about associations’ problems if the nation enters another recession is unpleasant but necessary. With economic indicators...

michael Butera
Mar 102 min read


Brand Strategy vs Marketing - What Associations Need to Know
Many associations struggle with the distinction between brand strategy and marketing —often using the terms interchangeably. However,...

michael Butera
Mar 43 min read


Chaos Is Not Change: Understanding the Difference in Organizational Transformation
In organizational leadership, we often hear phrases like “embracing chaos” or “navigating uncertainty” when discussing change. While...

michael Butera
Feb 112 min read
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Over time I have become concerned about using strategic planning. It is not to say that planning is unimportant.
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