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From Baton to Boardroom – What Conducting Taught Me About Leading Associations
I began my professional journey with a dream: to become a symphony orchestra conductor. I studied, practiced, and trained—learning to...

michael Butera
Apr 21, 20253 min read


From Members to Movements – Reimagining Associations in a Distracted, Disrupted World
Word Count 615 – 4 Minute Read Association leaders today are caught in a pincer movement of pressure. Internally, dysfunctional...

michael Butera
Apr 14, 20253 min read


The Association Board as an Ecosystem-Thriving Through Foresight and Adaptation
Nature offers a powerful metaphor for understanding the role of an association’s Board of Directors. Like an ecosystem, a board must...

michael Butera
Apr 7, 20252 min read


"Living Association Values in a Time of Disruption."
How purpose-driven organizations can stay true to their mission when the world shifts beneath them. In times of disruption, whether...

michael Butera
Mar 31, 20252 min read


Holding the Line: Fighting for Association Values in Times of Great Disruption
Introduction Disruptive times test the resilience of every association. Economic downturns, political shifts, social upheavals, and...

michael Butera
Mar 24, 20253 min read


Navigating the Shift in Federal Grants
What to Do as Federal Grants Dry Up Under the New US Federal Administration In recent years, federal funding has undergone significant...

michael Butera
Mar 24, 20253 min read


Navigating Economic Uncertainty: Short- and Long-Term Strategies for Associations Facing a Potential 2025 Recession
Thinking about associations’ problems if the nation enters another recession is unpleasant but necessary. With economic indicators...

michael Butera
Mar 10, 20252 min read


Brand Strategy vs Marketing - What Associations Need to Know
Many associations struggle with the distinction between brand strategy and marketing —often using the terms interchangeably. However,...

michael Butera
Mar 3, 20253 min read


Chaos Is Not Change: Understanding the Difference in Organizational Transformation
In organizational leadership, we often hear phrases like “embracing chaos” or “navigating uncertainty” when discussing change. While...

michael Butera
Feb 11, 20252 min read


BLOG-Celebrating Black History Month: Honoring Legacy, Inspiring Progress
February marks the annual observance of Black History Month, a time to celebrate, reflect on, and honor the rich legacy of Black history...

michael Butera
Feb 3, 20253 min read


BLOG –Planning to Scenario-Based Forecasting: Navigating Uncertainty in the 21st Century
In the 20th Century, planning processes in organizations were essentially linear. Leaders relied heavily on historical data, assuming...

michael Butera
Jan 27, 20252 min read


The Dream
On Monday, the United States honored the life and legacy of Dr. Martin Luther King, Jr. Among his many achievements, none resonates more...

michael Butera
Jan 20, 20253 min read


Communication for 21st-Century Associations – From Letters to Instant Messaging
In the 20th century, communication in associations was a slow, deliberate process. Communications were sent by mail, and landline phones...

michael Butera
Jan 14, 20254 min read


Associations Getting Younger – A Fresh Perspective
After almost eight decades on this planet, one might read the blog headline and assume this is about age. While age is certainly a...

michael Butera
Jan 14, 20252 min read


2025 – Associations focusing on a BANI worldview
Often, individuals and organizations resolve to achieve a group of goals or resolutions at the beginning of the new year. Most of these...

michael Butera
Dec 30, 20243 min read


VCs and the Association Challenge
Word Count 453 – 3 Minute Read The Association Community is facing a significant challenge from the private sector. As one of my fellow...

michael Butera
Dec 23, 20242 min read


Reading, Travel, and Meaning-Making: Unlocking Strategic Insights for Associations
Word Count – 531 – 3 ½ Minute Read Today’s environment requires association leaders to cultivate a mindset that embraces complexity,...

michael Butera
Dec 18, 20242 min read


Associations and the new Administration in a BANI world
Word count – 404 / 2 Minute Read The term “BANI” refers to a conceptual framework that describes the current state of the world as...

michael Butera
Dec 18, 20242 min read


Unlocking Innovation in Associations – Insights from Zaninelli and Diefenbacher
Word Count – 604 / 3 – Minute Read Innovation is a buzzword in the association world, yet creating sustainable, impactful innovation...

michael Butera
Dec 18, 20243 min read


From Local to Global: Adapting Associations for the 21st Century
Word count – 552 / 3 ½ Minute Read In the 20th Century, associations thrived by addressing local or national challenges. Their missions...

michael Butera
Dec 18, 20242 min read
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Over time I have become concerned about using strategic planning. It is not to say that planning is unimportant.
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